For the damaged coda compilation4/15/2024 I’ve been in so many places in my life and worked all kinds of different jobs, but I know that each experience has led me to another, and I cherish every moment I have ever had. This inspired me to get my business started, so my partner drove the whole way back after the holidays, and I spent the entire time concepting what the brand would look like. I had been trying to work on my brand identity for awhile and was having a creative block up until that moment. If you turn the opposite way, you end up in Wamego.Īs I was driving the rest of the way I could not get this combination of words out of my head I loved the strange flow of syllables and the thought that no matter which way you turn, you’ll end up exactly where you need to be, even if the place isn’t exactly what you expected. If you take this exit and turn one way, you end up in Alma, Kansas. Most of the drive is a long stretch through Kansas, and when I was about eight hours into my trip I noticed an exit called Alma Wamego. I came up with the name Alma Wamego when driving home from Denver in 2018 to my original home in Kansas City. You can see examples of this freelance work here and here. I mostly create logos for others starting their own businesses, but the goal is to help people get to where they need to go by providing all the proper visuals you’d expect to see in a brand. I started my business in January of 2019, and like to take on projects from time to time. I’ve also included a video I created of my experience on this trip.Īlma Wamego is my personal design brand I use this identity with clients that I freelance for. I’ve included one of the photos here specifically because I had the idea to make sure we got an all women’s shot. I spent three days in West Hollywood with our agency director, art director, creative lead, and project manager, along with the photographer and the rest of his crew. Prior to the shoot, I helped ideate props and furniture that would go on set. I was invited to join this photoshoot in Los Angeles shortly after transitioning from the SLING marketing team onto OneTen, the internal creative agency at DISH. From then on, the visual identity was cultivated into what it is today, and I’ve gotten to be a part of a lot of it. SLING relied on stock imagery until this photoshoot in November of 2019, shortly after a few extra brand colors were added to the guidelines. Society recognizes colors, fonts, logos, slogans, and even tone. Brand photography: looks excellent, totally worth it, always works.Ī company’s brand is its identity. Stock photography: mostly decent, easily accessible, may or may not work. Our animation team then made the words come to life, and you can view them right here: We sent about 10 options to the SLING Brand team, and they came back with five choices, three of which were written by me. From there, we regrouped as a whole and chose our favorites. Each team created a copy document full of holiday headlines following multiple brainstorming sessions. I had never worked with so many creatives before, so I loved the collective aspect of it, and I would definitely favor that route in the future.Ĭreatives were divided up into two teams. It was an incredible opportunity and such an awesome way to get started on my new team. This was one of the first campaigns I got to work on, following a brand photoshoot in LA. I had just transferred to OneTen, the internal creative agency at DISH, from the SLING marketing team. This collaborative effort between the creatives at OneTen is one of my proudest accomplishments. Imagine watching NYE Live in Times Square, drinking champagne and chatting with friends, when you look up and see an ad that you helped create on the Marriott Marquis digital billboard.
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